Overview
Three Direct Response Mediums
Sales letters that can be converted to emails and landing pages are very effective in arousing the acquisitive feeling in customers
Email Marketing keeps your audience engaged and your brand top-of-mind. It is more personal and more importantly: you own your list unlike social media.
For people to sign-up to your newsletter, or download a lead magnet, you need a landing page that clearly demonstrates the benefits of your offer.
On X/Twitter, Instagram, Pinterest, LinkedIn to drive traffic to your landing page, sales pages, or marketing site.
Who
Is it a good fit?:
You are not looking for a co-founder
You are already setup, but looking to expand your business, make more sales and retain customers
You have already have an email list (size does not matter)
If you feel like you could be doing more with your list, this is where I come in
You are open to trying a new approach
Testing campaigns is the way to true long lasting success. Being open to new ideas is important
You are an E-Commerce Brand
You have producs that are selling but not quite in the quantity you would like
You provide a service that solves a problem
It is important to you that you connect with your customers on a human level, and not simply as a dollar sign
How I Can Help You
If you want to make the most of your email list , and retain customers, I will help you:Find the right sales message through test campaigns
Take out the guess work, and base your email marketing strategy on what works
Automate your emails by setting up workflows
A welcome sequence, abandoned cart, and lead nurturing emails go a long way to monetizing your list
Craft a unique look using Generative AI
In order to stand out from the crowd, avoid using stock images
The Power of Sales Letters
A single letter can be adapted to several mediums such as webpages, email, direct messaging, and even video.Write to ONE, sell to MILLIONS
A direct response medium that speaks directly to your target audience
Make your OFFER impossible to resist
By clearly describing the benefits, and going after emotions, your prospects are more likely to act
A good sales letter can be reused indefinitely
Finding the right appeal means you have struck a responsive chord
Test Campaigns
Base Your New Campaigns On Real World Data
How Testing Helps
With little to no cost, a test campaign gives you real data to work withUnderstand your customer and work backwards
What are their hopes, dreams, desires, and motivations?
Find the right sales message
Crafting a sales message requires nuance and paying attention to the market
Monitor Performance using data analytics
Scientific advertising depends on closely montoring metrics like open rates, click through rates, etc.
Direct Response Email Marketing
With little to no cost, a test campaign gives you real data to work withPersonalize and Customize your emails
Though not always possible, using customer names has shown to increase conversions by __% because it feels more authentic and personal
Email sequences
Welcome sequences, abandoned cart, lead nurturing all help in staying top of mind and build rapport with ease.
Automation and List Segmentation
Setting up workflows saves you a lot of time. Sending email based on triggers ensures the right email is sent to the right person.
Long Form Landing Pages
With little to no cost, a test campaign gives you real data to work withFree Samples & Lead Magnets
The best way to collect emails and provide useful information is with bait. These can be reused and adapted to different needs.
Sign-Up Form to Collect Emails
Once you capture attention, the next step is to get them to sign-up to your newsletter.
Built with modern tools
Fast, responsive, and SEO driven pages get ranked on search engines. By running 24/7, you can rest assured your offers are easily accessible
What you get
The Digital Adkit
A database of marketing material, email sequences and market research all in one place. Learn More.
Step 1: Market Research
Creating Avatars to better understand your target audience. Making a mailing list based on demographics and demand. Tracking sales by keying ads to find which ads and headlines work best.
Step 2: Formulate Strategy
Creating a Sales Funnel requires understanding how customers will find your offers, how they will pay. Basically the whole customer journey.
Step 3: Write Sales Letters & Headlines
Writing headlines and subject lines is the most important part of creating ads and emails. After that, the copy and illustrations for campaigns and landing pages.
Step 4: Send out test campaigns & collect data
By keying ads, you can get a better idea of what works, and what does not. This gives you more confidence in finding the best appeal to make the most sales.
Benefits
How does Direct Response Make Your Business More Prosperous?
By makig the right appeal to the right people, you business will grow exponentially
For every $1 invested you will receive a return of an average of $36 to $42.
Emails are quick and easy to send. Landing pages are always running.
It is well known that the best customers are those who have bought from you before.
Setting up workflows based on triggers and utilizing automations gives you more time to focus on your product, service and offer.
Posting content to game the algorithm is a losing battle. Better to own your list and sell directly to your ideal customers rather than leave it to chance.
Emails can be changed to suit your needs, announce a new offer, or keep your customers in the loop and top of mind.
clients
Some of my clients have worked at:
subheading
Testimonials
What people are saying
" Jay is very good at his work and very hard working. Always responsive. Would definitely work with him again. "
Prashant
Landing page UI design
" Jay is very good at his work and very hard working. Always responsive. Would definitely work with him again. "
Andrew
User Research for a new app
" Jay was great. Highly professional, fast and followed all the instructions. Would recommend. "
Jonathan
Landing page for a clothing brand
Sales letters
5 different industries
With sales letters you can sell anything to people around the world.
Tools
Making your life easier
Automate where you can. Montitor what you must. These tools are powerful, feature-rich with minimal to no costs.
Gmail, Beehiiv, Mail Chimp, ConvertKit, etc.
A powerful and flexible tool to build internal docs, databases, and productivity systems.
For building landing pages that are content driven with great SEO.
Hosting is quick, easy and free for basic landing pages.
The code is stored on Github which means you can use different hosting platforms like Netlify or Cloudflare.
Mid Journey is great for creating high quality digital art that can be tailored to your style and brand.
The classic and ubiquitous CMS used by millions of online businesses. Just let me know if you prefer a WordPress site and I will build one with WooCommerce.
For creating designs and ads for social media, and digital marketing that can be reused indefinitely.
Slack, Telegram, Discord etc. Whichever one works best for you.
Learn how to write a sales letter that can increase your conversions exponentially!
Grab this FREE database of 25 curated sales letters that have generated millions! Written by some of the greatest copywriters in advertising history.
How it will help you:
- A personalized & conversational approach can dramatically increases conversions because it feels more authentic
- A sales letter can be reused across multiple mediums like EMAIL, social media, print ads, and landing pages
- It clarifies your sales message which makes it more effective as a marketing tool
- All the essential elements of persuasion & copywriting are present in a sales letter
- Direct response copy is like a secret weapon in your marketing arsenal
- A single letter can generate more cash than other marketing strategies combined
FAQs
Frequently Asked Questions
If you have a quesiton not covered here, feel free to send me an email at [email protected]
What is the price structure for on-going work?
Basically there are two options. 1) A fixed amount for a specific number of emails and landing pages. 2) On a commission basis (5% of monthly gross).
How do I drive traffic to my landing page?
Use social media to talk about your offer. Post ads on sites that can link back to your landing page.
How many emails are good for a test campaign?
It depends but a good rule of thumb is 4. A welcome message, 2 lead nurturing and 1 sales email.
What kind of payments are accepted?
Bitcoin is preferred. Stripe, Visa, Mastercard and PayPal also work. If you live in Canada, e-transfer is another option.
What is the best Email Service Provider for Email Marketing?
It depends on your requirements. Some provide more features than others. For example Beehiiv has a generous free tier of upto 2000 subscribers.
How do I update the content without asking the developer?
This is only possible if a CMS is used to build the site. Otherwise, just let me know what changes you want made and I would be happy to oblige.
What is the turn-around time?
For an email sequence it would take perhaps 1-2 days. A long-form landing page would take about 2-4 days.
How much does a typical landing page cost?
A short one will cost $500. For a long-form, send me your requirements and I will send you a quote.
Ready to Roll?
Generating money does't have to be stressfull. It depends on tried and true methods that bring in real results. Click the button below to book a time and date to talk.
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